http://aysdo.chipichipistudio.com/conociendo-la-verdad-acerca-de.php Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated.
These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies' situations and possible solutions.
This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. View More Bestsellers.
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Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. Product details Format Hardback pages Dimensions Marketing Strategy. Customer Analysis. Market Segmentation and Product Differentiation. Competitive Analysis and Product Positioning. Product Development and Testing.
Brand Management. Services Marketing. Selecting Distribution Channels. Personal Selling and Sales Force Management. Direct Marketing.
Designing Advertising Programs. Sales Promotion and Public Relations. International Marketing.